Graphic Design
& Information
Architecture

my background

Decades of Design Experience

I am a creative leader with more than two decades of experience shaping brands and delivering design solutions that resonate. As a strategist and design innovator, I combine artistic vision with disciplined project management to produce creative work that both captivates audiences and advances client goals. My career has provided me the opportunity to work with many well-known and respected companies and organizations, including several Fortune 500 brands and nonprofit institutions.

View Resume

CLIENTS

Presentation is the gateway
to audience engagement.

SERVICES

Branding

Your brand is a living organism. It breathes. It grows. It requires thoughtful nurturing to communicate confidence and trust. Your brand encompasses so much more than the logo itself. Elements can include: Logo design Audience identification Brand strategy and positioning within the marketplace Brand guidelines, including visual and editorial standards Campaign development

Digital

Digital design isn't just about aesthetics—it's how people navigate, understand, and connect with your brand. Often times, we judge a company's credibility and competence based on website design alone--even before seeing the logo itself. Unlike print, digital enables a company to communicate an unlimited amount of information about the brand. Vehicles for a strong online presence include: UI/UX design for websites and apps Social media graphics and templates Email design and digital advertising Motion graphics and animation

Print

Printed materials create a sensory experience that digital marketing cannot replicate: texture, weight, quality. It requires thoughtful planning, and the cost can communicate a greater investment in the client. Print collateral can include: Marketing materials, such as brochures and one-pagers Editorial design, such as publications and annual reports Site-specific branding, such as banners or table displays Package design

Data & Infographics

While often grouped together, there is an important distinction between these terms. Data visualization stands alone and is primarily for analysis — think, a pie chart or a bar graph. An infographic is a storyteller, designed to guide a reader to a conclusion. It can incorporate vehicles of data visualization into the design, weaving together a cohesive and engaging narrative. Information can include: Processes Timelines Statistics Strategies Comparisons

Events &
Large-Format

Large-scale events, such as conferences, require a specialized approach, one that blends graphic design with environmental awareness—understanding how people move through and experience physical spaces. This includes: Large-format printing, such as wall banners and escalator wraps Experiential design, including floor graphics and image projecting Specialty installations, such as interactive screens or bespoke, 3D design displays

what is "information architecture?"

Text is not just a means of communication—
it's a design element in its own right.

Effective design explores the intersection of text, imagery, and information. I treat text not only as language but as a visual element — a material that carries meaning through form as much as through words. By combining visual imagery with the thoughtful organization of information, I aim to communicate messages with clarity and impact. I’m interested in how typography, layout, and structure can work together to shape understanding, create rhythm, and evoke emotion. For me, design is as much about how something is seen as it is about what it says.

my philosophy

Designing with Intention

Content drives design.

Nothing is created willy-nilly; there is deliberation behind every choice. The text, message, or substance of what you're communicating should determine how it looks visually—not the other way around.

This principle prevents designers from creating something that looks beautiful but fails to communicate effectively. It's the difference between decoration and communication. The content's structure, tone, and objectives should naturally inform the visual treatment.